With over 25 years in coffee and 20 at the roaster, I live and breathe exceptional coffee—from green bean to perfect cup. I’ve served on 25 international juries for Cup of Excellence, Rainforest Alliance, and Best of Hawaii, honing my ability to spot brilliance (and reject mediocrity) in every roast. My deep experience buying, roasting, and blending coffees ensures consistent quality, exciting single origins, and blends customers return for, season after season.
I’ve developed smart green buying strategies to balance inventory and cashflow while maintaining strong producer relationships. I keep roasters humming, too—two decades of repair and maintenance experience means minimal downtime and maximum flavor. Having mentored more than a dozen roasters who now lead their own shops, I take pride in growing the next generation of coffee pros. Ultimately, I create flavor experiences and customer connections that turn great coffee into lasting loyalty.
Highlights
Experience
Expert Sensory Analysis: Over 26 years of cupping experience, including 25 international juries for Cup of Excellence and Rainforest Alliance.
Quality Control: Expert-level identification of coffee defects to ensure only the highest standards reach the consumer.
Strategic Green Coffee Buying: Proven ability to manage seasonal inventory cycles, maintain producer relationships, and optimize cash flow.
Master Roasting: 20 years of experience in profile development, maximizing varietal characteristics, and ensuring batch-to-batch consistency.
Equipment Maintenance: Advanced mechanical aptitude in repairing and maintaining drum roasters and oxidizers to minimize operational downtime.
Mentorship and Education: Successfully trained 12 apprentices, with a focus on developing independent decision-making and problem-solving skills.
Product Marketing: Skilled in creating engaging labels and flavor descriptions to build customer rapport and drive retail sales.
Selected Work
